Robotic process automation (RPA) enables marketing teams to achieve more with fewer resources by doing the heavy lifting with info and repetitive jobs. Research completed by Uipath finds that 68 percent of international employees think automation makes them more effective, even though a separate research by Forrester shows that 57% of employees state RPA reduces manual errors. Automation technology is continually improving, but it is already making a massive impact on the way advertising teams work together with information. In this guide, we examine several ways we utilize robotic procedure automation to increase marketing efficiency and reach bigger things to our clientele. Based on Uipath, "robotic procedure automation (RPA) is a software engineering which makes it effortless to construct, deploy and manage software robots that emulate individual activities interacting with electronic systems and applications."

Automation technology is constantly improving, but it's already making a huge impact on the way marketing teams work with data. In this article, we look at several ways we use robotic process automation to improve marketing efficiency and achieve bigger things for our clients. According to Uipath, "robotic process automation (RPA) is a software technology that makes it easy to build, deploy and manage software robots that emulate human actions interacting with digital systems and software." In other words, RPA performs digital tasks normally carried out by humans, pulling in data from one or more applications and using this input data to complete pre-programmed actions. For example, we have our own intelligent automation platform, called Apollo Insights, which pulls in data from hundreds of sources, collates this data into reports and uses machine learning to spot trends and make marketing recommendations – all without human input.

Most European enterprises (92%) expect to adopt robotic process automation (RPA) technology by 2020. A survey of 500 European businesses by ISG found the core drivers to be improving customer experience and streamlining the internal finance operations. You forgot to provide an Email Address. This email address doesn't appear to be valid. This email address is already registered.